52 U.S. V T RANS MAGAZ N WWW.USVETERANSMAGAZINE.COM
VOBs & SUPPLIER DIVERSITY
N
avy veteran Dustin Hayes does not like to be idle. 8!!!!! latest venture as the CEO of Red, White and Badass Brew, a coffee company that offers !!!8! Business and Vanilla Warfare. Hayes didn't start out in the !!!! his winding journey to java is !!! After being medically retired from an injury sustained in Afghanistan, Hayes had to !!!!!! beyond the military. While !!!! simultaneously, a friend told !!%7#&!! and asked Hayes to join him at his concrete business so they would qualify. Instead, Hayes decided to launch his own concrete business and take advantage of the DVBE !!'! forward six years and quite a !!!! he was forced to close the concrete business entirely due to an added business partner's unrecoverable choices. Not one to sit and wait for the next opportunity, Hayes launched a solar/gutter/ window cleaning business. The unexpected happened once more - suspicious spots appeared on his back, and a dermatologist recommended removal and that he no longer work outside. Without the option to continue his company, Hayes sold his business to another veteran who was interested in continuing his work. The surgery to remove the spots had Hayes off his feet for eight weeks and his busy mind wondering what to do next. While sipping a $6 cup of
Dustin Hayes, CEO of Red, White and Badass Brew
Hits The Grind
/! 8
coffee, it dawned on him that he wanted a coffee with both quality taste and an affordable price tag. Going from construction and outdoor labor to a veteran branded e-commerce store was quite the leap. Red, White and Badass Brew (RWBB) is just over a year old, and the one thing Hayes has learned is that there is always more to learn. Construction work is all about the job and getting the !!!!!! manner. RWBB is about selling essentially himself - a veteran who works hard and desires to support other "badasses" with !!!! "Badasses aren't just tough military guys," says Hayes, "it's for everyone who wakes up and makes a cup of coffee to get them through their day like the superhero they are." In addition, all sales of their coffee and merchandise have a donation that goes to !!154%!! and suicide in the veteran community. His business' mission to give back and continue to support fellow veterans has helped Hayes to solidify his niche and have !!!!! selling. Red, White and Badass Brew is available to purchase online at redwhiteandbadassbrew. com and in person at Firearms Unlimited in El Cajon, (!5!!4!%! and Postal Annex in Santee. If you have a storefront and are interested in selling Red, White and Badass Brew at your location, you can reach out at info@redwhiteandbadassbrew. com to inquire about selling this delicious coffee. You can meet Dustin Hayes in person and sample his amazing coffees at the 6th annual Veterans In Business Network National Conference in San Diego on November 14- 15, 2022.
COURTESY OF DUSTIN HAYES
Previous Page